EAX 11 Live - The Intelligence Shift - Mark Burgess

Send us Fan Mail AI in estate agency is moving fast. But can it do more than speed up admin? Recorded live at EAX 11, Mark Burgess looks at 30 years of estate agency technology and asks how AI can help businesses achieve what matters: more listings, viewings, offers and exchanges. He explores revenue per employee, why agencies sometimes hire to cope rather than to grow, and how automation without a clear strategy can put pressure on fees. Mark also shares why lasting advantage comes from rethinking the business model, not just making existing processes faster. The conversation sets out the foundations for intelligence-led estate agency: connected data, useful context and business goals that guide how AI is used. It’s a practical discussion about AI, productivity and growth, while keeping human judgement and client relationships central. This episode is part of the six-part EAX 11 series. To watch what was said and see all six recordings, visit: https://estateagencyx.co.uk/eax-11-the-new-advantage This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/ Ready to take your agency further? Explore the EAX Business Accelerator and find the right programme for your next stage of growth. Discover Leading Estate Agents of the World and connect with a network of ambitious independent agents. Find out more about Estate Agency X