Event Matters | Podcast Guru

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Welcome to the Event Matters Podcast, a new podcast from Kershaw Partners about the realities of running, growing and scaling event businesses today. Hosted by David Watt, each episode keeps things open, honest and practical so you walk away with ideas you can use the same week. Expect straight-talking updates on the market, candid conversations with expert leaders from across venues, agencies, caterers and suppliers and the wider industry, plus valuable insights and advice you can implement within your own business.

Recent Episodes

Selling the Experience, Not the Product with Nigel Halliday

In this episode of Event Matters, David Watt is joined by Nigel Halliday, Managing Director of Ministry of Colours – a specialist business supplying colour powder for events, schools, charities and communities across the UK. Nigel’s route into the business was far from planned. After redundancy and a difficult period personally, an unexpected opportunity led him into a business he would eventually reshape around a relatively small part of its original offering: colour powder. He shares how Mi...

43 MIN

Taking the Leap: Building an Events Business on Reputation and Relationships with Patricia Lynch

In this episode of Event Matters, David Watt is joined by Patricia Lynch, Founder of Senen Event Management, to talk about making the leap from experienced event professional to business owner – and what she has learned in her first two years of running her own company. After more than 20 years working across events and hospitality in Ireland, Spain and Australia, Patricia decided at 39 that she would rather take the risk than look back and regret never trying. She shares the reality behind t...

31 MIN

Nobody Has It All Figured Out: What It Really Takes to Build an Event Business

In this special episode of Event Matters, David Watt looks back at some of the conversations he has had with event business owners and leaders so far, bringing together the recurring lessons that have emerged around starting, growing and building a business that can last. Across 16 previous conversations, some surprisingly consistent themes emerge. Few successful event businesses began with a perfectly formed plan, but as those businesses grew, their founders had to change with them – learnin...

24 MIN

Food, Festivals and the Most AI-Resistant Industry of All with Hugo Campbell

In this episode of Event Matters, David Watt is joined by Hugo Campbell, Co-Founder of Togather, the food and drink specialist behind catering at some of the UK's biggest festivals and live events. Hugo's journey into events started long before Togather. Growing up in Oxford, he and his childhood friend and future co-founder Digby spent their teenage years chasing free festival tickets, running a music blog and immersing themselves in the world of live events. After moving to London and witne...

44 MIN

Building a Business People Never Want to Leave with Jennifer Davidson

In this episode of Event Matters, David Watt is joined by Jennifer Davidson, Founder and CEO of Sleek Events, one of the UK's fastest-growing independent event agencies. Starting out as a freelance event manager with no grand plan to build a business, Jennifer has grown Sleek into a company approaching £50 million in turnover while staying fiercely committed to its independence, its people and its values. Rather than chasing rapid growth at any cost, Jennifer has built a business where cultur...

37 MIN