Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Corporate speak sucks.Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro (03:37) - Redefining professionalism (06:04) - Dave's journey (09:45) - How Dave's strategy generates leads (17:43) - First steps to being more yourself (24:11) - Why going "too" narrow is important (34:30) - Self-deprecation as a copywriting tool (41:51) - Picking the right fight (51:12) - Dave's last advice (55:58) - Top 3 resources ***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

<p>Introducing MBA2576 Q&A Wednesday: What’s the Right Way to Ask for Referrals? from The $100 MBA Show.</p><p>Follow the show: <a href="https://100mba.net/show/">The $100 MBA Show</a></p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Double Your Customer Base By Doing THIS Right!" width="500" height="281" src="https://www.youtube.com/embed/Gmr8lUMJIX0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>Want to double your customer base without spending a dime on marketing? It’s simpler than you think. Let&#8217;s dive into the underrated power of referrals!</p> <p>Responding to a question from our listener Franco, Omar reveals the secrets to asking for referrals the right way. Borrowing tips from his dad, an epic car salesman, and adding his own twist, Omar will show you how to perfect your referral game. You&#8217;ll learn to ask the right questions at the right time, make it super easy for your customers, and why showing gratitude can make all the difference.</p> <p>Ready to double your customer base without spending&nbsp;a cent&nbsp;on marketing? Referrals are your secret weapon! Asking for referrals isn’t about luck—it’s strategy. Hit the play button up top and dive into this lesson.</p> <p><a href="https://100mba.net/mba2173/" target="_blank" rel="noreferrer noopener"><strong>MBA2173 Must Read: $100M Dollar Offers by Alex Hormozi</strong></a><strong><br><br></strong>To submit your questions, visit&nbsp;<a href="https://100mba.net/q" target="_blank" rel="noreferrer noopener"><strong>100mba.net/q</strong></a><strong>.</strong></p> <p>Watch the episodes on YouTube:&nbsp;<a href="https://lm.fm/GgRPPHi" target="_blank" rel="noreferrer noopener"><strong>https://lm.fm/GgRPPHi</strong></a></p> <p>The post <a href="https://100mba.net/mba2576/">MBA2576 Q&#038;A Wednesday: What’s the Right Way to Ask for Referrals?</a> appeared first on <a href="https://100mba.net">The $100 MBA</a>.</p> <p>DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].</p>

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q*** Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.(00:00) - Intro (03:29) - Facebook funnel's story (08:52) - The difference between a funnel business approach and a real business (10:30) - The importance of the backend in a business (16:33) - The weaknesses of the influencer model (21:24) - The 5 Lightbulbs Framework (28:06) - How to implement the framework (33:05) - What is a good argument to sell your product? (39:24) - How to spot the right claim? (44:09) - The claim-proof model (54:11) - Summary (56:10) - Billy's top 3 resources ***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q*** In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. (00:00) - Intro (03:51) - Sara's pet peeve (06:34) - First actionable steps as a marketer (10:57) - How to find and convince the right people for content marketing (21:52) - Getting people involved (27:05) - When did you drive more pipeline (28:24) - Sara's content strategy process (33:25) - What's a cluster (36:11) - How do you decide on a cluster (40:21) - The difference between content strategy and editorial calendar (44:49) - How do you deal with the fear of judgment (49:34) - The difference between business in the US and the EU (52:02) - Sara's top 3 resources ***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q*** Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.(00:00) - Intro (04:13) - What would be product-led growth and sales-led growth if they were a board game (09:13) - Cutting through the jargon  (13:07) - Breaking down product-led growth (16:48) - Breaking down sales-led growth (18:32) - When to choose between PLG or SLG (21:05) - Step-by-step guide with a sales-led company (30:31) - What is the most difficult scenario for a sales-led company (38:33) - The 4 categories of people you need to serve (40:40) - How to identify the key "aha" moment (59:33) - Summary (01:01:17) - Leah's top 3 resources ***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔