Wondersauce CEO and Co-Founder John Sampogna breaks down what today’s customer really expects - and how brands can stand out when AI overviews and LLMs shape the journey long before anyone reaches your website.
You’ll learn:
How AI is rewriting customer behavior
Why your website may no longer be the front door
The two paths brands can take in 2026
How to design digital and in-person experiences people actually want
How to stay relevant in an AI-first era (hint: it might mean LESS AI)
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