Producer Toolkit: Price, Pt 2 - Discovering the true value of coffee

What is the right price for coffee? This episode shows what the journey of price discovery looks like from the perspective of a coffee farmer.  Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show. Each episode takes one part of the farming business - agronomy, processing, fermentation, storage, quality, sales - and lays out what the best farms are actually doing.   Related podcast episodes: Lucia:  #64: "What Kind of Coffee Lover am I? How Much am I Willing to Pay for a Cup of Coffee?"   James:  Filter Stories: The Hard Business of Selling Beautiful Coffee   Follow us through our newsletters and Social media:   Lucia’s Newsletter James’s Newsletter   Lucia Instagram James’ Filter Stories Instagram   People mentioned in the episode: Karla Boza — Jacinta Y Su Cafe, San Benito, El Salvador Julia Ortega, Finca Los Pinos, Puebla Mexico Edilberto Tovar — Finca La Esmeralda, Huila, Colombia Melissa de Gasperín — Rancho San Felipe, Veracruz, Mexico Diego Robelo — Aquiares Estate, Turrialba, Costa Rica Cristian Reyes — Finca El Rodeo, Santander, Colombia César Marín — Chacra D'Dago, Peru Gilberto Baraona — Los Pirineos, Usulutan, El Salvador Lalo Perez, Biofilia ASOPEP, Planadas, Tolima, Colombia Piedras Azules cooperative, El Salvador   Resources:  Record keeping and profitability analysis V-Hub (formerly Cropster Hub) Coffee Yield Calculator Cost-of-production calculator Fairtrade Verified Living Income reference prices Specialty Coffee Transaction Guide Chad Trewick interview on Bellwether podcast Heifer / ASOPEP / Fairtrade Tolima living income study Book: The Culture Map by Erin Meyer   Cover art: Nick Hafner   The Coffee Producer Toolkit is made possible by these leading coffee organisations:   The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainPro   Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here. Use ProfilePrint to find the coffee your customers loved last year (without a week of cupping!). Use promo code "FILTER" to get 10% off your first year of a Mini Beluga subscription. Click here to discover ProfilePrint's many uses.  Support hundreds of thousands of coffee farmers with Fairtrade. Discover how here.  Office coffee = easy recurring revenue. WMF’s Elevation 10 and Peak 50 do the work for you. Learn more here.    What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off.