I help founders & executives generating more than $10M in revenue find their Easy Mode. Start here: https://ryanhanley.com/subscribeWatch this episode on YouTube: https://youtube.com/ryanmhanley---You’ve been lied to.Open up any business podcast and you’ll hear the same tired advice: Burn the boats. Swing for the fences. Bet it all on a moonshot.According to Sir Richard Harpin, that’s a fantastic way to bankrupt your company.In 1993, Richard took £50,000 and started a home emergency repair business called HomeServe. Thirty years later, he sold it to Brookfield Asset Management for £4.1 billion. He didn’t do it by being a cowboy. He did it through ruthless discipline, small bets, and a willingness to admit when he was the bottleneck in his own company.In this episode, Richard breaks down his exact 9-step playbook: why you should copy your competitors, how to buy a "boring" business with vendor finance, the 15% rule for global expansion, and why hiring your replacement is the ultimate Easy Mode.If you want to build a massive business without the ego, this episode is your blueprint.This is the way.— Ryan HanleyConnect with Sir Richard BookBook — How to Make a Billion in 9 Steps: https://www.barnesandnoble.com/w/how-to-make-a-billion-in-nine-steps-richard-harpin/1147872744?ean=9780349445403Website: https://www.richardharpin.com/Business Leader: https://businessleader.co.uk/LinkedIn: https://www.linkedin.com/in/rharpin/This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.