Follow The Brand Podcast with Host Grant McGaugh | Podcast Guru

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Are you ready to take your personal brand and business development to the next level? Then you won't want to miss the exciting new podcast dedicated to helping you tell your story in the most compelling way possible. Join me as I guide you through the process of building a magnetic personal brand, creating valuable relationships, and mastering the art of networking. With my expert tips and practical strategies, you'll be well on your way to 5-star success in both your professional and personal life. Don't wait - start building your 5-STAR BRAND TODAY!

Recent Episodes

Why Beloved Brands Fail: The Power of Share of Heart | Warren Kornblum

Send us Fan Mail A brand can have massive awareness and still fail, and that uncomfortable truth is where this conversation starts. We’re joined by veteran marketer and author Warren Kornblum, founder of Shadow Branding and former global chief marketing officer of Toys R Us, to talk about what actually makes a brand endure when markets shift, technology accelerates, and customers get less patient with empty claims. We dig into Warren’s core idea of “share of heart” and why it goes beyond sha...

44 MIN

The Proof Era: From AI User to AI Business Builder with Grant McGaugh

Send us Fan Mail The AI demo era trained all of us to say “wow.” The proof era asks a more uncomfortable question: what changed in the business because of it? We’re done counting tools, prompts, and shiny automations. We’re chasing outcomes you can measure, like revenue movement, hours saved, faster customer response time, higher conversion, lower cost, and reduced risk. We walk through why AI is a mirror. If your workflow is unclear, AI will help you execute confusion at scale. If your proc...

36 MIN

Jerome Hutchinson on Turning Black Excellence Into Economic Opportunity

Send us Fan Mail Excellence can win applause and still lose the opportunity. That’s the tension we dig into with Jerome “Hutch” Hutchinson, founder and CEO of ICABA World Network and the visionary behind Black Professionals Month. We’re unpacking a simple but uncomfortable reality for high-achieving professionals and entrepreneurs: your work has to be understood, trusted, and connected to the right people before it turns into access, deals, leadership roles, and long-term wealth. We talk thr...

34 MIN

The 12-Touch Advantage: How to Stay Top of Mind Without Being Annoying with John J. McLaughlin

Send us Fan Mail Your best prospects are not saying “no.” Most of the time, they’re saying “not yet,” and the gap between now and their buying window is where deals quietly die. I sit down with John McLaughlin, CEO of 12touches.com, to talk about a simple way to stay top of mind without becoming a nuisance: send consistent, curated industry value that makes you useful even when nobody is ready to buy. John shares how he built a newsletter engine that curates hundreds of enterprise IT a...

47 MIN

It Was Never the Team. It Was the TV Money with Will Williams

Send us Fan Mail If “being yourself” sounds like bad business advice, Will Williams has the receipts. We talk about what it really takes to build wealth while staying authentic and why authenticity can be a competitive advantage instead of a liability. Will shares how he learned resilience early by selling door to door, treating every “no” as data, not a verdict, and building the kind of confidence that lasts longer than any pep talk. We also get into the deeper side of personal branding and...

61 MIN