How to drive 50 product signups/week from Linkedin “shitposting”

If you ever wondered if you can have fun on Linkedin AND still make it a major revenue channel for your startup, the answer is, surprisingly… yes. Hendrik Ojamaa is the co-founder of Jungler, a GTM tool that tracks signals. He started posting in February, but it’s almost all parody content and shitposts. Today, about 8 months later, he added 10k followers, gets about 1.2m impressions a month, and drives roughly 200 free trial signups for his product from it every month. In this episode, we we break it all down, how he does it, why he does it, why it works, so you can hopefully take a piece from it and make your own Linkedin a bit less serious and a bit more fun. --- We discuss: * The viral cold email post that drove 100 signups over night and inspired Hendrik to get started with parody content * How to go viral more often * How to tie parody content to the product AFTER you’ve figured out virality *within your ICP* * Why not all virality is created equal * Why tagging your company is weak for driving signups, and the “PS” line that works instead * How to be more funny * Lessons from Matt Firestone, James Hawkins, Renée Shaw, and The Onion * How to write 5 Linkedin posts in 2 hours: Hendrik’s process and the 50-line Google Doc behind it * Example posts that drove the most signups * Coping with: Will parody make your buyers & investors not take you seriously? --- SaaS & AI Founders: Want to grow faster on LinkedIn? Thormeier.co is my LinkedIn & Founder Brand advisory where I’ve helped 30+ SaaS and AI founders grow faster on LinkedIn, build a stronger founder brand, and drive more pipeline from it. If you want to get unblocked, book a workshop here. --- Show Notes: Connect with Hendrik Ojamaa: Hendrik Ojamaa’s LinkedIn: https://www.linkedin.com/in/junglerhendrik/ Jungler: https://www.jungler.ai/ Connect with Finn Thormeier: Finn’s LinkedIn: https://www.linkedin.com/in/finnthormeier/ Thormeier.co - Founder Brand & LinkedIn Advisory: https://thormeier.co/ Mentioned in the episode: Matt Firestone’s LinkedIn: https://www.linkedin.com/in/mfirestone1/ James Hawkins’ LinkedIn (PostHog CEO): https://www.linkedin.com/in/j-hawkins How to Write Funny by Scott Dikkers: https://howtowritefunny.com/ The Onion: https://theonion.com/ Renée Shaw’s LinkedIn: https://www.linkedin.com/in/reneeeshaw/ Torq (Don Jeter, CMO): https://torq.io/ --- Get full access to The Founder Brand at blog.thormeier.co/subscribe