The WeWork Story, Part 1

Foundering

Bloomberg

WeWork Part 1: Capitalist Kibbutz

JUN 25, 202033 MIN
Foundering

WeWork Part 1: Capitalist Kibbutz

JUN 25, 202033 MIN

Description

The WeWork Story, Part 1:

When Adam Neumann dreamed up WeWork, he took inspiration from part of his childhood: his years on a kibbutz in Israel. On stage when discussing WeWork, he waxed poetic about the spirit of community he had found there, and how WeWork was similar, but different -- a “kibbutz 2.0.” So reporter Ellen Huet wanted to find out: Was the kibbutz anything like a WeWork? And how did it shape what Adam later built?

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