Branding and Rebranding with Carlos Cortinas

Today we’re welcoming our newest Franchise Freak to the franchise marketing agency Thunderly. Carlos Cortiñas is the Chief Strategy Officer who will bring a new level of strategic conversations to Thunderly’s client brands. Carlos joins podcast host Jack Monson to discuss: • Spotting marketing trends which can help grow franchise brands • How a franchisor’s authentic storytelling affects AI search and answers • Rebranding – why and how • The difference between legacy brands and heritage brands Special Guest: Carlos Cortinas.