Stop Spamming People With AI (Why Simple Content Is Winning Again)

AI can be an incredible tool, but somewhere along the way I feel like content started feeling less human. Now we got AI-generated thumbnails, scripts, images… Everything designed to grab attention, but not necessarily build trust. In this video, I talk about why my team at Full Battery Media has started pulling back from overly generated AI content and going back to something much simpler: authentic storytelling. We were seeing our AI-generated thumbnails become increasingly overcomplicated and unnatural. When we simplified them using real images, basic designs, Canva templates and even screenshots. That’s when we actually started seeing better results.