What's Really in Your Food | Cody Hopkins | Full Battery Media

I sat down with Cody Hopkins, a first-generation rancher from Arkansas and founder of Grassroots Farmers Co-op, to talk about why our food system feels so disconnected from the people it feeds.  Cody breaks down how industrial agriculture turned food into a factory product, why labels like organic don't always mean what we think, and how transparency in food sourcing builds real trust between farmers and families.  We get into nutrient-dense grass-fed beef, pasture-raised chicken, direct-to-consumer farming, and why buying local from people you know beats the grocery store. Cody also shares how honest storytelling and vulnerability helped Grassroots build a loyal customer base, even though it took ten years to reach profitability.  What's one small change you could make this week to get closer to the people who grow your food?