Why Repurposing Content Is Making It Worse | Shannon Martin | Full Battery Media

I sat down with Shannon Martin, lead podcast strategist at Lower Street Media, to talk about why most podcasts never build a real audience.  We got into why chasing famous guests isn't a strategy anymore, why "attention spans are shrinking" is a lazy excuse and why turning one episode into thirty clips usually just means thirty mediocre pieces of content instead of three great ones.  Shannon broke down what actually makes people come back to a show: knowing your one audience member, understanding your why, and telling honest stories instead of listicle advice from people who haven't lived it.  What's one podcast or channel that keeps you coming back, and why do you think it works?