Tide’s Laundromat Network Bets on a Stickier Guest Experience

Most people know Tide as the orange bottle on the shelf. Mike Trozzo, vice president of product and innovation for Tide Services, wants guests to see the bullseye as their one-stop shop for out-of-home laundry. In this episode, Trozzo explains how Tide’s 10-store laundromat network is built around a “sticky” guest experience. That starts with auto-dose systems that weigh each load and pipe detergent straight to the machine, so guests never haul a jug through the door. He covers: What the team learned from its first auto-dose store in Chicago’s Rogers Park neighborhood How the pump system keeps evolving How app-based payment changes an operator’s day Trozzo also talks about: Plans to merge the laundromat and Tide Cleaners apps into a single Tide app What Tide has learned from independent owners Why the network sees New York City and its roughly 2,000 laundromats as its next big test in 2027 Along the way, he shares his unlikely path from a Disney film set to laundry. He closes with a two-part piece of advice for getting better tomorrow: listen to people, and practice predicting the future.