IATA WDS Unpacked: What It Actually Takes to Turn Data Into Results

What's actually stopping airlines from turning AI into real business value? In this episode of Future Picks, host Clarissa Jenkins is joined by three leaders from IATA following the World Data Symposium in Singapore. Together, they unpack why the real blockers are no longer technological — and why data governance, organisational culture, and the ability to operationalise insights at scale are now where the work actually happens. The episode also explores the growing role of digital identity in shaping the future travel experience, from faster check-ins to fully connected journeys, and what it will take for adoption to move from early pilots to industry-wide reality. A grounded, insider perspective on where aviation stands today and what needs to happen next.