What is the Role of Unprompted Thought in the Era of AI?

In this Cannes special episode of Future Proof, Jane Ostler speaks with Kelly Ryan, Global Chief Brand Officer at Tata Consultancy Services (TCS), about building distinctive brands in the age of AI. Kelly explains how TCS is helping organisations navigate AI transformation, why marathons have become a powerful expression of the brand, and why trust, creativity and "the power of the unprompted thought" will be critical for achieving cut-through in an increasingly automated world. Hosted on Acast. See acast.com/privacy for more information.