You Can't Build a Brand in Two Seconds. Or Can You?

For years, marketers believed brand building required long-form storytelling. But new evidence is challenging that assumption. Meta's Andy Childs and Konnie Fichtner join Jane Ostler to discuss why short-form video is proving effective for both brand growth and performance, how advertisers should rethink attention metrics, and why creator-first strategies are helping brands like Vaseline connect with new audiences. Plus, what AI and messaging platforms could mean for the next era of marketing. Hosted on Acast. See acast.com/privacy for more information.