Forward Thinking: The Edit - Fashion and the Law: imitation websites and domain squatting explained
In the first episode of our new series, The Edit - Fashion and the Law, partner Steve Sidkin and associate Ashkon Camyab dive into how fashion brands are being targeted online through domain squatting and highly convincing imitation websites. They unpack the scale of the problem, the tactics used by bad actors, from typosquatting to AI-driven replica sites, and the real impact on brand reputation and consumer trust. The episode also covers practical steps brands can take to fight back, including monitoring, takedowns, and legal remedies such as UDRPs.