Monoprix: Why is it the favourite shop of the urban bourgeoisie?
Muriel introduces Suzanne to a teasing paradox: Monoprix stores crop up in city and town centres all over France, and yet 87% of French people never shop there. How can this be? This is a breathless tale of the buccaneering French high street, in which a thrifty magasin populaire imagined during the 1930s Depression is transformed into quite a different beast – urban, chic and pop, but still selling tins and knickers. Somewhere in the bowels of Monoprix HQ, a team of package designers are writing puns – but why? And the midst of Monoprix's history, there is an interlude when its founder joins the French Resistance. So how is Monoprix an expression of Frenchness? How do French people feel when they shop there? How does it, with its playful optimism, cater for a sort of dream life as well as real life? And, Suzanne wonders, does Monoprix have a British equivalent? Hosted on Acast. See acast.com/privacy for more information.