Know These 5 Numbers Before Investing or Starting a Business
I came across some exceptional advice from Kristin Assaad, an attorney and business coach, and I was compelled to share it here because it speaks directly to agency and to success in your family's finances. Her five numbers are ROI, cash flow, customer acquisition cost against lifetime value, your break-even point, and the cost of your own time. In this episode I walk through each one and show why they apply whether or not you own a business, because your family's finances are your most important business. Key Takeaways Your family's finances are your most important business, so run every investment and money decision through the same five numbers. Return on investment only tells the truth when time is in it, so ask how much comes back and how long it takes. Profit and cash flow are not the same thing, and liquidity is what lets you survive a downturn and negotiate from strength. Weigh the cost of acquiring a customer, or bringing on a team member, against lifetime value, and know your break-even point so you decide on math instead of emotion. Put a price on your own time, and if doing it yourself isn't beating the experts or the index, hire the help and buy your time back. Links & Resources Gary Pinkerton: http://garypinkerton.com/ Email Gary: [email protected] Kristin Assaad: https://www.kristinassaad.dk/ Kristin Assaad on LinkedIn: https://www.linkedin.com/in/kristin-assaad-andersen-9632b36a/ 5 Things You Need To Know Before Starting a Business (Level Up podcast, episode 47): https://open.spotify.com/episode/1ncjAp7pDspjK0kr0n7QOx?si=H6docut8TJO5qPp228OAzw Keywords Gary's Gulch, Gary Pinkerton, 5 numbers before starting a business, know your numbers before investing, return on investment, internal rate of return, time value of money, opportunity cost, profit vs cash flow, liquidity, customer acquisition cost, customer lifetime value, break-even point, cost of your time, agency, family finances, family office, Kristin Assaad, Level Up podcast, financial control Episode Highlights [00:00:00 - 00:01:00] Gary credits Kristin Assaad, an attorney and Level Up podcast host, and explains why a title about starting a business applies to every listener. [00:01:00 - 00:02:00] Not understanding the numbers means you don't control the business, and that is agency. [00:02:00 - 00:03:00] Why Gary prefers internal rate of return, and how a 20% return locked up for 20 years isn't what it sounds like. [00:03:00 - 00:04:00] A showroom Buick Grand National GNX and what $45,000 in 1988 dollars looks like today. [00:04:00 - 00:05:00] A return needs to be more than a dollar back, and time value of money belongs in the math. [00:05:00 - 00:06:00] Two investors, one dollar each, and why the timing of the money coming back changes everything. [00:06:00 - 00:07:00] An oil and gas deal where the deduction is the early return and 20 years to get back $100K isn't great. [00:08:00 - 00:09:00] The newer car, the bigger house, and when spending on a family experience is the better investment. [00:10:00 - 00:11:00] Liquidity lets you survive a downturn and negotiate from strength, plus tier one of the Family Office 360 hierarchy of wealth. [00:11:00 - 00:12:00] As you move up the tiers you trade certainty for opportunity, and liquidity gets you through the unexpected. [00:13:00 - 00:14:00] The time and money Gary invests in relationships, and the fees of a team you bring into your family office. [00:14:00 - 00:15:00] Why a recurring customer can outweigh what it cost to win them. [00:15:00 - 00:16:00] $2,000 to earn $10,000 of value versus $2,000 for a one-time $1,500 sale: you can't make that up on volume. [00:18:00 - 00:19:00] How valuing your own time at zero locks you inside the business you created. [00:20:00 - 00:21:00] Take back the time you're spending on active trading if the numbers don't justify it. [00:21:00 - end] The value of a competent team, and where to find Kristin and her Level Up podcast.