15. Shopify's Shimona Mehta on the social shopping revolution

This week we chat with Shimona Mehta, Shopify's managing director for the EMEA region. We discuss how social platforms are increasingly adopting shopping features, how platforms like Shopify power them, and what this all means for the future of how we all buy things.  This season, our interviews are recorded live on Twitter Spaces, look out for details of future live shows on Twitter accounts, below:  Follow Matt and Martin on Twitter: @MattNavarra and @MartinSFP  Join the Social Media Geekout Facebook Group and subscribe to Geekout's newsletters: Geekout - social media news and analysis Tech Revolution - what today's tech news means for the future Diary of a Social Media Manager - industry news and gossip for social media managers