Episode 53: How to Build Authority, Get Media Coverage & Grow Your Business Through PR

In this episode of the Get Wealth Show, Michael Hoang sits down with Jeremy Knauff, a publicist, entrepreneur, and former Marine, to discuss how business owners can use public relations (PR) to build authority, strengthen their reputation, and attract more opportunities.Jeremy shares his personal journey from running a successful digital marketing agency to facing a serious health crisis that kept him away from business for nearly two years. When he returned, he had to rebuild his professional reputation and client base almost from scratch.Rather than relying entirely on traditional marketing, Jeremy began publishing articles, appearing on podcasts, and contributing to respected industry publications. His PR efforts helped him rebuild his business and eventually inspired him to shift his agency's focus entirely toward public relations.Michael and Jeremy explore why media exposure can be a powerful tool for entrepreneurs, real estate investors, and business owners. Jeremy explains how appearing in trusted publications can help establish credibility, attract new clients, support premium pricing, and create opportunities that might otherwise be difficult to access.They also discuss why getting featured in the media is only the beginning. Jeremy emphasizes the importance of repurposing publicity across websites, email marketing, social media, and advertising rather than sharing an article once and forgetting about it.The conversation then moves into online reputation management, including how negative search results can affect a business and how strategic PR combined with search engine optimization (SEO) can help improve what potential customers see when researching someone online.Jeremy also shares practical ways entrepreneurs can begin building their own authority without hiring a publicist, including writing articles, appearing on podcasts, sharing their expertise, and gradually working toward larger media opportunities.Finally, Michael and Jeremy discuss mindset, resilience, and several influential books before Jeremy offers two free resources designed to help entrepreneurs clarify their personal brand and improve their visibility in AI-powered search tools.Whether you're a real estate investor, entrepreneur, or business owner looking to grow your influence, this episode provides valuable insights into building credibility, increasing visibility, and turning your expertise into a stronger personal brand.Chapters00:23 – Meet Jeremy Knauff00:54 – From Marine Corps Veteran to Digital Marketing Entrepreneur01:24 – Rebuilding a Business After a Serious Health Crisis03:43 – How Public Relations Builds Authority and Trust05:09 – Why Entrepreneurs Should Repurpose Media Features06:38 – Who Actually Needs a Publicist?07:59 – What to Expect When Hiring a PR Firm08:21 – Why Mass Media Pitches Often Fail09:00 – Creating a Strategic Media Outreach Campaign11:15 – Managing Negative Online Search Results11:45 – How PR and SEO Work Together for Reputation Management14:25 – Building Your Reputation Without Hiring a Publicist16:06 – Inside Jeremy's Spartan Community16:40 – How Jeremy Rebuilt His Authority Through PR17:14 – From Blog Posts to Podcasts and Major Publications19:09 – Books That Help Jeremy Stay Motivated19:42 – Lessons From David Goggins21:26 – Be Obsessed or Be Average by Grant Cardone22:49 – Robert Greene and The 50th Law23:36 – The Importance of Giving Value First24:04 – Jeremy's Free PR Strategy Workbook24:42 – Creating a Powerful Personal Brand Story25:30 – How to Get Cited in AI Search Tools27:07 – How to Request Jeremy's Free Resources28:01 – Join the Spartan Community28:47 – Final ThoughtsDownload your Free Resources nowAccess Michael Hoang's free real estate and business resources:https://linktr.ee/michaelbesomeoneConnect With Michael HoangHost: Michael HoangPodcast: Get Wealth ShowInstagram: @MichaelBeSomeone