Context as a System

Perfect grammar does not guarantee market impact. Teams may roll out AI-generated product content across 10 to 20 markets, pass every linguistic quality check, and still get blindsided by what performs and what flops. In this episode we sit down with Agustin Da Fieno Delucchi, co-founder of Trilogica Global, who treats context like living infrastructure, persistent operational data that your localization and content operations can retrieve, learn from, and improve over time.