So You Want to Get Into Retail…
Getting your product into stores sounds like the ultimate business milestone, but what does it actually take to get there? In Episode 6, we’re breaking down the truth about wholesale and retail: how you actually submit to retailers, what buyers are looking for, how much it costs to sell wholesale, margins, fees, production, packaging, logistics, and all the expenses that come with getting your product onto store shelves. We talk about what we wish we knew before getting into retail, the realities behind those “big” wholesale orders, and why getting into stores is only the beginning. If you’ve ever wondered how brands actually get into retail, what wholesale really looks like, or whether getting on shelves is worth it, this episode is for you.