<p>Pranav Piyush is the CEO of Paramark, a marketing measurement company helping brands cut through attribution noise and understand what is actually driving business results. Paramark works with companies on measurement fundamentals like marketing mix modeling and incrementality testing, bringing more scientific thinking to one of the messiest questions in marketing: how do we know if this is working?</p><p><br></p><p>He tells us all about why traditional attribution models are mostly broken, what smaller teams should pay attention to before they have enough data for real measurement, and how marketers can think more scientifically without overcomplicating the work. We also get into why product and marketing are more connected than most companies realize, how he thinks about building Paramark’s own content program, and why the best content in the AI era has to come from real conversations, real experiences, and real life.</p>