The Rise of the Conversational Expert

This episode might just change your life. We’re discussing a particular style of video that is exploding right now, it’s unpolished and feels like you’re having an off the cuff Facetime call with a friend. We’re in a new era of talk to camera reels that I like to think of as the conversational expert, and I really need you to understand just how powerful this type of reel is. If you’ve been feeling stuck when it comes to your content, make this talk to camera reel this week. It’s not difficult and I’m sharing lots of viral examples as we talk through why these reels were so successful, so you can start creating your own today. In this episode we’ll be covering: Creating talk to camera reels where you show up and speak authentically, while also calling out identity. How the conversational reel captures attention when we are already running on short attention spans.  What’s going viral right now, we’ll analyze several examples to understand exactly what elements resonate and connect right now.  Applying storytelling and attention grabbing details to your talk to camera reels. The fall of authority driven content and how authority is perceived today, in what I like to refer to as soft authority. Featured content in this episode: Wellbysabzi: Substack / No Expectations Wellbysabzi: Substack / The peace of letting people Unpinnedwine: I drink a lot of champagne… The.stroke.doc: Dementia prevention hacks Dom_dowling: Easiest way to build happiness Channelallday: Money things 17 years of marriage taught me Drshantesays: Exposure is a form of generational wealth Annikaunmasked: Easier childhood Livelohy: 5 trips before you die Recommended episodes: Episode 106: Spark Conversations with Reels Your Audience Will Want To Respond To Episode 109: The Human Side of Content That Sells Episode 115: It’s Time to Get Yapping On Camera Episode 118: Identity Maxxing Will Help You Find Your Ideal Audience Episode 120: Three Things To Set Up Before Your Content Goes Viral Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!