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Great Women of Business
Parcast Network
Lillian Vernon - “Bootstrapping”
JUL 24, 201860 MIN
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Description
Lillian Vernon had no formal business training but that didn’t stop her from starting her own business selling mail-order handbags out of her kitchen. An ad placed in Seventeen magazine for personalized purses and belts would lead to a multi-million dollar operation. Vernon would later become the first female-founded company on the American Stock Exchange.
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