From 5,000 Candles to $100M: Building Sand + Fog with Heart, Hustle, and Integrity
Jill Petroff, co-founder of Sand + Fog candles, shares how she and two partners built a $100+ million business by betting on themselves, focusing on relationships, and delivering premium quality at accessible prices. From their first 30,000-candle gamble to surviving COVID-19, Jill reveals the principles of integrity, customer service, and "inexpensive luxury" that drove their explosive growth.