Using a Book to Grow Your Practice with Joel Ankney, Business & Real Estate Attorney

What if a single book could transform your practice? For Joel Ankney, it did. After publishing a book in a focused niche, his solo law practice grew 67% over a six-to-seven-year period, with continued annual growth of around 10%. But the results didn’t happen overnight. In fact, the first year produced fewer than 100 sales. Then everything changed. In this on-demand interview, Joel shares how a simple idea turned into a long-term growth engine for his firm. Inside, you’ll learn: Why a book can become a compounding marketing asset How to identify the right niche and unmet need The simple, local promotion strategies that got early traction How one unexpected connection helped the book take off Why books attract more informed, higher-quality clients How Joel turned his book into speaking, referrals, and new opportunities You’ll also hear how Joel uses his book in day-to-day practice: to educate clients, build trust, and streamline engagements. If you’re looking for a smarter, more sustainable way to grow your firm, this interview offers a proven path. Discover how these proven strategies can work for your firm at JamesAmplifier.com. Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.