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Growth In Reverse: Newsletter & Email Growth
Chenell Basilio and Dylan Redekop
From 78 Emails to 4.7 Million Subscribers: The 1440 Story with Tim Huelskamp
JUN 24, 202631 MIN
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Description
Stop losing subscribers with your onboarding — get Chenell's Subscriber Onboarding Course included in The Growth Vault: growthinreverse.com/vault
This episode is a live recording from the 2026 Newsletter Conference in New York City where Chenell sat down onstage with Tim Huelskamp, co-founder of 1440 — the daily digest for more than 4.7 million curious readers.
Tim shares the full arc of 1440's growth: from 78 subscribers to a media company generating roughly $1M in revenue per employee, including the unconventional early tactics, the Facebook ad playbook that still runs today, and the ambitious new "Topics" platform they're building to become the Pinterest for knowledge.
KEY TAKEAWAYS
Why Tim spent the first 7–8 months focused entirely on product before touching growth
The counterintuitive decision to remove images from 1440 entirely
The discovery that 3x'd sponsor revenue without adding a single new advertiser
The bet on their "Topics" platform: what "Pinterest for knowledge" actually looks like
LINKS MENTIONED
1440 Newsletter — 1440's daily digest (join1440.com)
1440 Topics — 1440's new knowledge platform (1440.io/topics)
WhoSponsorStuff — Newsletter sponsorship intelligence tool mentioned by Tim ("Ryan and Jesse's" tool)
FOLLOW ON SOCIAL
Chenell: Twitter | LinkedIn
Dylan: LinkedIn | Substack | Instagram
OUR NEWSLETTERS
growthinreverse.com
growthcurrency.net
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