Drop the Ball on Purpose

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Episode 100. This show started as audio recordings on my cell phone. Today Happy Healthy Hustle sits in the top 1% of podcasts worldwide. So for this one, I refused to tiptoe. Want to say congratulations on episode 100? Leave me a voicemail (up to 60 seconds): https://rss.com/podcasts/happyhealthyhustle/voicemail/ ... I would love to hear your voice, and you might hear yourself on a future episode. Picture a brilliant writer. She spends two years on a book. She pours everything she knows into it. Then she hits publish and says almost nothing. One quiet post on a Tuesday. The room stays empty. And she quietly decides the book was not that good after all. But it was good. She just never told anyone. Because here's the truth: "build it and they will come" makes a great baseball movie. It makes pretty terrible publishing advice. As a behavioral economist, I can tell you why. Psychologists call it the mere exposure effect. People trust and choose what they have already seen. Every time you stay quiet, your work stays unfamiliar. And unfamiliar almost never wins. So when my own book came out, I planned a full ball drop. Countdown, confetti, the whole spectacle. In this episode: → Why the most thoughtful people tend to have the quietest launches → The mere exposure effect, and why the book someone picks up is often the one they have already seen four times → The difference between promoting yourself and pointing at your work → The Ball Drop: three moves that turn a launch into an event (tell them early, give them a date, invite them in) → Your Petite Practice® this week: one thing you are quietly proud of, said out loud to one person "Quiet feels humble, but it behaves like the politest kind of selfish." Petite Practice®: Small, Steady Steps to a Life of Momentum and Real Change is out now. If you have work you have been quietly proud of, the book is your next small step: https://doctorchristiane.com/books/ One question before you go. What is the thing you made and then kind of hid? Tell one person about it today. Then follow the show so the next episode finds you. Here's to 100 episodes, and to letting it be loud. Warmly, Dr. Christiane Watch the full episode: https://youtu.be/OUuI-mwIjFA Book Dr. Christiane as your leadership keynote speaker → doctorchristiane.com/speaking