Happy Market Research Podcast

Dan Fleetwood sits down with Michelle Auguste (former VP of Global Media Insights at the NBA) to unpack the complexities of sports media measurement. Michelle explains out-of-home viewership, why standard ratings leave millions of fans uncounted, and why social media virality doesn't always translate to live TV ratings.

In this episode of the Happy Market Research Podcast, host Dan Fleetwood speaks with Jan Dawson, former Senior Director of Research and Insights at Vivint. Jan breaks down how he leveraged AI for iterative, "bite-sized" discovery research, why treating AI like a junior intern prevents overgeneralization, and how human empathy remains the ultimate differentiator in insights. He also offers tactical frameworks for prioritizing urgent vs. important stakeholder requests and explains why researchers should act like 4-year-olds.

In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Rebecca Brooks, Founder & CEO of Alter Agents. Rebecca shares her journey of building an award-winning, employee-first consultancy and dives deep into her team's longitudinal study on "The Trust Recession". She discusses how consumer skepticism has birthed a "verification economy," why Gen Z and Gen Alpha are pushing back against AI depersonalization, and how brands must become hyper-intentional to rebuild connection.

In this episode, host Dan Fleetwood speaks with Kelsy Saulsbury, Director of Client Insights at H&R Block, about the rapid acceleration of AI in market research. Kelsy breaks down the hidden risks of "false confidence" in AI outputs, how models tend to "round to the middle," and practical steps to build safe, democratized research systems across your organization.

In this episode of the Happy Market Research Podcast, host Dan Fleetwood speaks with Eugenia Archetti, Senior Manager of Customer and Market Insights at Owens & Minor. Eugenia shares how her team leverages AI sprints, synthetic personas, and close-ended agents to accelerate new product development in healthcare and consumer channels.