How WorkPatterns 5x'd Their User Base Launching On The Zoom App Marketplace | Episode #33

In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns. Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel. But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that: A) They had to get onboard. And... B) They had get onboard FAST. 6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base) During this conversation, Marlo talks through that journey from start to finish. P.S. If you want to connect with Marlo, click here