EP12 - Nailing a content marketing strategy for local business

In this week’s show, we jump into the subject around content marketing with a focus on local content marketing with some ideas to help out a local business with building traffic and online engagement with their business.  Last week we chatted about smashing the key objectives for your website which cover the four areas you need to focus on which can help with setting up your content marketing. This week we do a kick recap of the objectives of your website, we discuss some ways to help you work out who you need to be targeting you content marketing towards, we discuss the key areas of the buyers cycle online and put together a 6 question strategy plan to help you formulate and create a content marketing strategy for your website.  Resources Mentioned Hubspot Personas for working out your ideal customers Story Chief Content marketing management system  Contact Us If you have any questions or need some guidance on setting up a website, finding a Sydney website designer or any other topics relating to your small business website.  Please feel free to reach out at our website heypressgo.com and the usual social media channels. Facebook  Instagram  Twitter  Linkedin Subscribe to our podcast on your favourite player, and leave a rating or review to how we are going.  Subscribe on Itunes Subscribe on Spotify  Subscribe on TuneIn Subscribe on Stitcher Subscribe on Google Podcasts