Grown Rogue: A Different MSO Model with Obie Strickler & Josh Rosen

Grown Rogue CEO Obie Strickler and CSO Josh Rosen join Jesse Redmond and Morgan Paxhia to discuss a different approach to building a multi-state cannabis company. The conversation covers what the industry has learned from the first generation of MSOs, why Grown Rogue has stayed focused on cultivation and flower, and how operating discipline in mature markets like Oregon and Michigan has shaped its strategy. They also dig into Grown Rogue’s expansion into Illinois, Minnesota, and New York, including the PharmaCann transaction, why the company is selectively using existing infrastructure, and how retail fits into the evolving model. Higher Exchanges is powered by Flowhub.