How Neal Foard Thinks About Trade Over Business for Building Meaningful Customer Relationships

What if we've been thinking about business all wrong? In this episode, Kenny Lange sits down with Neal Foard, founder of Storyfire®, to explore why the word "business" may have distanced us from the people we serve—and why thinking like a tradesman changes everything. Neal shares lessons from decades creating campaigns for brands like Toyota, Budweiser, Lexus, and Sony, revealing how storytelling, generosity, and genuine care create companies that customers love and employees are proud to represent. If you're a business leader, entrepreneur, or anyone who wants to build something meaningful, this conversation will challenge how you think about customers, culture, and the stories your organization tells itself. Listen on Other Platforms Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807 Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U= Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b YouTube: https://www.youtube.com/@KennyLange/podcasts Website: https://howleadersthink.kennylange.com/ Neal Foard Resources Website: https://www.storyfire.net LinkedIn: https://www.linkedin.com/in/neal-foard/ Instagram: https://www.instagram.com/nealfoard YouTube: https://www.youtube.com/@nealfoard Personal Website: https://nealfoard.com Hashtags #howleadersthink #leadership #storytelling #businessleadership