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How to Pitch a Podcast
Dave Jackson
Jason Cercone Called Out a Fake Cross Promotion Claim
AUG 28, 20266 MIN
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Description
Today we're going to hear about a classic blind pitch that Jason Cercone received, and this is just a classic "how not to pitch a podcast." Jason is looking to have a conversation with someone who will bring value to his audience.
Check Out Jason:
Podcast Strategy Simplified
Bombtrack Media (Jason's Services)
Takeaways:
Jason receives many cold, canned pitches that fail to reference my show or name, signaling mass outreach.
When pitchers boast about their audience size without explaining the concrete value they will bring, Jason disregard their offers.
He verify claims; when cross-promotion assertions lack evidence on the claimant's networks, he considers the pitch deceptive and invalid.
We prefer conversational outreach that demonstrates understanding of our show and articulates specific topics aligned with our audience.
Jason immediately disqualifies pitches that focus solely on self-promotion and use inbox bumps or AI-generated messages instead of personalized requests.
Links referenced in this episode:
pitchapodcast.com/story
bombtrackmedia.com
theschoolofpodcasting.com
podpage.com
Mentioned in this episode:
Share Your Story and Get FREE Promotion For Your Show
We all get bad (and occasionally GOOD) pitches. The next time you get one, share it us by going to www.pitchapodcast.com/story and upload your story, and provide some links to your show.
Pitch Your Story

