Run The News | Road Ultras Need Hype & Money In Ultras

Allison Mercer is an ultramarathon athlete who has competed at both 50km and 100km World Championships, Tunnel Hill, and Strolling Jim. She joined me to unpack why the World 100 KM deserves more attention, and what ingredients make ultramarathons grow. Allison: @onewomandanceparty | Strava: https://www.strava.com/athletes/18552474 Episode Sponsors: LMNT: drinkLMNT.com/HPO (free sample pack with purchase) deltaG: deltagketones.com Code: BITTER20 (25% Off) Podcast Details: Support HPO: zachbitter.com/hposponsors HPO Website: zachbitter.com/hpo Zach's Coaching: zachbitter.com/coaching Zach's Journal: substack.com/@zachbitter Find Zach: zachbitter.com | IG: @zachbitter | X: @zbitter | FB: Zach Bitter | Strava: Zach Bitter