436 Odette Barry - Building Credibility for Your Cause

Can a business built on ethical, social impact work get bigger without compromising what makes it good? Mel Greblo sits down with Odette Barry, founder of PR agency Odette&Co, whose low-cost DIY PR course kept attracting not-for-profits and social enterprises. She didn’t think clients on tight budgets could sustain a business. Today nine in ten of her clients are funded to work with her. Odette shares how a boss’s encouragement sent her to university, the clout and credibility ladder she uses to get organisations into the media, and the 200 hours of interviews behind her ethical storytelling masterclass. She also explains why her plans for the business have nothing to do with size, and what success looks like instead. Essential listening if you run a social enterprise or not-for-profit, work in communications, or wonder whether good work and a sustainable business can go together.