Alex Huckstepp, Co-Founder, Uptool, on AI Software for Small Manufacturers, Selling Into Factories.
98% of manufacturing firms in the US are small and high-mix businesses.Yet most conversations around industrial automation today are centered on robots and humanoids. What about automation for the businesses that actually make up the majority?Alex Huckstepp is building AI software to accelerate operations of exactly these businesses at his new company, Uptool. Its first product is an AI quoting software that ensures that machine and fabrication shops meet the demands of global hardware innovation. Uptool has raised $6M in seed funding from leading industrial tech and vertical AI investors including Khosla Ventures, Eclipse, Bessemer Venture Partners and Kleiner Perkins. Before Uptool, Alex spent over a decade leading sales & BD and GTM functions for some of the most important advanced manufacturing companies in the country including Stratasys, Carbon, ARRIS, and Machina Labs. Therefore, he understands what constitutes an effective sales strategy, whether you are starting from scratch or have scaled up to multiple millions of dollars in revenue.Our conversations with hard-tech and industrial automation founders consistently highlight that sales is one of the most difficult functions to get right. In our first episode of Humans Who Build with Alex, we break down how he has approached sales and GTM across his career.Details of the topics covered in this episode:The small and high-mix opportunity: Nature of these businesses and stakeholders, state of operations and the role of business automation, performance measurement.Key pillars of industrial sales and GTM strategy, including stakeholder dynamics and building early customer partnerships.Challenges in scaling from pilot to production: Customer or industry selection, problem definition, deployment complexity, and preparation for successful deployments.Hiring for industrial sales and maintaining a sales team's optimism and tenacity amidst long-sales cycles.Fundraising models for industrial companies: Venture vs bootstrapped, partnerships with CVCs.At Protean, we are building a community of executives across manufacturing operations, vendor management, and factory systems. This includes OEMs, system integrators, and a small group of founders, with the goal of making the process more informed and genuinely collaborative.What sales or GTM challenges are you facing in your company? Are you interested in connecting with OEM teams to better understand their requirements? Please DM us at [email protected].