Your Story Is Strategy

What if the thing that makes you different is actually the thing that makes your business stand out? It's easy to look at other people's success and wonder whether you need to sound more professional, look more polished or follow someone else's formula to get ahead. But in trying to fit the mould, are we losing the very thing that makes us memorable? In this episode of I’M FINE (but…), Rose sits down with Caroline Keylock to explore how she moved from corporate strategy into storytelling consultancy and how she's empowering midlife women through sport. They discuss the power of storytelling in business, why your experiences can become one of your greatest assets and the importance of pursuing joy without turning everything into another performance. Because your story isn't something you need to hide to be taken seriously. It can be the very thing that connects you with the people you're meant to reach. Resources mentioned: BabyBeats Podcast Hub: www.babybeats.co.uk/podcast Rose’s book I’m Fine: https://amzn.ed/d/hDotEzL Learn about BabyBeats: www.babybeats.co.uk Contact Caroline Instagram: @boardwomen Not sure where to start? If you’re questioning your next step in business, career or life, take our free Core Values course to uncover what truly matters to you and whether your work genuinely aligns with your values. Because building a business as a woman, especially as a mum, should feel aligned, not exhausting. Start here: https://go-bodybeats.babybeats.co.uk/corevalues Subscribe & Share If this episode resonated with you, please subscribe, leave a review and share it with a woman who needs permission to stop shrinking herself. This podcast is for mums who are working, women entrepreneurs and anyone building a business around family life so the more we share it, the more women we reach. Thank you for being part of this growing community of women redefining what success looks like.