S3E3 | The Future of Dog Grooming Is Changing | Sasha Riess

What does the future of dog grooming look like when the finished groom is no longer our only measure of success? Nat chats with internationally recognised groomer and educator Sasha Riess about how his approach has changed over a long career, creating calmer grooming environments, shifting the focus from the finished style to the dog’s experience, and why he believes the industry is already moving in a new direction.  Modern Principles of Behaviour-Informed Dog Grooming is available now with lifetime access: Explore the BIG course Send us Fan Mail