How Does Accessibility Improve Conversion Rates for WordPress Sites? (with Anne-Mieke Bovelett)

Fear-based messaging does not work for accessibility any more than it does for security. Anne-Mieke Bovelett and Jesse Friedman explain why a caring, positive approach gets better results when helping people build accessible WordPress sites. The conversation covers the practical side of accessibility, including reduced motion settings, keyboard navigation, semantic HTML, and why WordPress core blocks are getting more accessible while many proprietary page builders are not. Anne-Mieke shares why she has personally canceled hosts over unusable interfaces and why she is not alone. They also look at what is next. From AI assistants in the WordPress admin that could nudge users toward better contrast, to the idea of an accessibility standard for hosting companies, this episode maps out where the industry could go. It is a thoughtful discussion for anyone building hosting products or WordPress tools. Anne-Mieke Bovelett Open Dyslexic Google Lighthouse Create Block Theme Twenty Twenty-Five Theme Secure Hosting Alliance Nick Hamze Aaron Gustafson Github accessibility story Click here to watch a video of this episode.