3 Ways Sales Leaders Can Actually Make AI Useful

Nearly every sales organization is experimenting with AI. Very few are seeing its full potential. In this episode of Improving Sales Performance, Matt Sunshine explores why most companies remain stuck in "AI experimentation mode" and what sales leaders can do to turn AI into a practical advantage. Drawing on insights from LeadG2's Revenue Enablement in the AI Era report, he shares actionable strategies for embedding AI into everyday sales activities, increasing adoption, and building the foundation for long-term success. You'll learn how to: Integrate AI into existing sales workflows instead of treating it as a separate initiative Train sales teams with practical, real-world use cases that drive adoption Strengthen CRM data, messaging, and playbooks so AI delivers better results Focus AI on the daily activities that improve rep productivity and sales performance Move beyond experimentation to create measurable, lasting business impact If your organization has started using AI but hasn't seen the transformational results you expected, this episode will show you how to bridge the gap between trying AI and truly leveraging it. Revenue Enablement in the AI Era Matt Sunshine The Center for Sales Strategy