IMS Elevate | Meeting Jurors Where They Are: Effective Trial Communication | Episode 95

Effective trial communication requires attorneys to make complex information understandable, establish credibility, and give jurors a story they can follow and remember.  In this IMS Insights Podcast episode, Senior Jury Consulting Advisor Keith Pounds, PhD, speaks with Maggie Mendenhall Casey, Deputy General Counsel for the City of Chicago and 2025 recipient of the Earl B. Dickerson Award, about what it takes to communicate effectively in the courtroom.  Listen now for insights on:  Why attorneys should speak with jurors in a clear, conversational way  What jurors look for when evaluating witnesses, especially experts  How acknowledging difficult facts can strengthen credibility  What makes opening and closing arguments memorable to jurors  How courtroom analogies and demonstratives can simplify complex concepts  How mock jury research can help litigation teams refine case strategy  Why conveying damages presents an important challenge in high-exposure litigation  Ideal for trial attorneys and litigation professionals, this episode offers practical perspectives on distilling complex cases into narratives that are credible, memorable, and accessible to jurors.  Watch the original LinkedIn Live recording here: [link]  Explore IMS jury consulting services today: https://imslegal.com/services/jury-consulting IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.