Why Jack Ellis acquired Fathom Analytics from his co-founder

Jack Ellis is the co-founder of Fathom Analytics, a simple, privacy focused analytics tool launched in 2019. I last spoke to Jack on the podcast in 2021, where he talked about the inception and growth of Fathom, taking on a massive incumbent and why Jack loves working with a co-founder. In December 2024, Jack acquired his co-founder’s share in the business, making him the sole owner (i think). Today, we’re going to talk about why he made this unique move and what’s next for Fathom. Timestamps 00:00 Intro 01:20 Jack finds out about EmailOctopus 02:34 Why Jack acquired Fathom 05:03 How can Jack afford this? 05:28 Why did they not get an external buyer? 07:17 Back to being a solo founder 08:19 Innovating the the crowded analytics space 11:09 Fathom's marketing and growth in 2025 12:34 How is Jack having fun? 13:14 Recommendations Recommendations Book - Dopamine Nation Podcast - Huberman Lab Indie Hacker - Ruben Gamez My links Twitter Indie Bites Twitter Indie Bites YouTube Join the membership Personal Website 2 Hour Podcast Course PodPanda (hire me to edit your podcast) This Indie Life Podcast Sponsor - EmailOctopus 🐙 EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.