Breaking Down The Wall Between TV and Creators

Influencer marketing has earned its place in the campaign toolbox, but its greatest opportunity might be in strengthening paid media. Nicole Dunger and Ryan Long sit down with Zachary Adams of VDX to explore why the lines between television and creator marketing are disappearing, and how campaigns can get more value from creator-led content. They also break down what successful cross-channel strategies look like in today's political landscape. https://people1st.substack.com/ https://www.vdx.tv/