Lorenzo: Effort Over Talent, 20 Years of Building a Music Academy

20 years. One student to eighteen staff. Lorenzo built his academy (www.musicea.com.au) from a shoebox with no piano to a studio he painted himself, with his dad and son beside him. Steve sits down with an old conservatorium friend to unpack the ultimatum that built his work ethic, the cancer diagnosis that gave him his why, and the free trial system that's driven growth for two decades. They also get into hiring, letting people go, and the one skill that matters more than talent. Ready to find your path in the music industry? Book a free call with Music Valley at www.musicvalley.com.au