Inside the IDA with Andres Lotero

Host Keith Duplessie sits down with Andres Lotero Here's a bit about him: "I began my career in procurement, and later moved into the pharmaceutical industry, where I managed patient support programs across Latin America. That blend of supply chain expertise and hands-on customer care shaped everything I've built since. In 2015, I founded Mulova in Colombia to bring high-quality detailing products to the Colombian market. In 2023, I launched Mulova International in the U.S., based in Miami, to serve the broader Latino market and use the city's unique position as a gateway to reach clients across Latin America. I'm a serial entrepreneur at heart. Alongside Mulova, I also run Policrafters, an architectural solutions company serving architects, designers, and general contractors in South Florida, as well as SourceLynk and Boxamix, both focused on helping Latin American businesses access the U.S. market. I believe deeply in long-term relationships and building community. I've been an active IDA member since 2021, contributing Spanish translations of webinars and educational materials so more detailers can benefit from them, and a SEMA member since 2025. I'm married with two children."