How Superbia delivered an exit to PE with Stefan Fura

Stefan Fura, Managing Director of Superbia Group, shares the story of how he entered financial services at a young age and went on to build and scale a successful advisory business. He reflects on the mindset required to grow a firm, the lessons learned from leadership and mentorship, and why empathy and purpose play a central role in sustainable business growth. In this episode, Stefan discusses: • Leaving school early and finding his path into financial services through banking • Learning the fundamentals of advice, client relationships, and trust early in his career • Why technical knowledge helped build credibility as a young adviser • The role empathy plays in understanding clients and delivering meaningful advice • Starting and growing Fernley House alongside trusted colleagues • The challenge of transitioning from a small advisory practice to a structured business • Recognising when to scale by employing advisers and building stronger systems • How mentorship and mastermind groups influenced his leadership thinking • The lessons learned from growing a company and attracting external investment • Why businesses should pursue profit alongside purpose and community impact Key takeaway: Stefan believes that building a successful business is less about having all the answers and more about learning continuously, surrounding yourself with the right people, and staying focused on delivering genuine value to clients and communities.